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content/blog/2020-06-18--no-io-yes-xyz.md
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@ -14,7 +14,7 @@ Is that an exaggerated statement? Yes, yes it is. But all new projects (and star
## The case in favor of **.io**
The *de-facto* choice is [.io](https://en.wikipedia.org/wiki/.io). Numerous startups use it as a way to make their offering more legitimate, due to the long history of it being used by businesses, starting in [1998 with levi.io, registered by Levi Strauss & co]. The appeal comes from the shortness of the TLD and, with regards to the high-tech sector, it being the abbreviation for "input/output".
The *de-facto* choice is [.io](https://en.wikipedia.org/wiki/.io). Numerous startups use it as a way to make their offering more legitimate, due to the long history of it being used by businesses, starting in [1998 with levi.io, registered by Levi Strauss & co](https://en.wikipedia.org/wiki/.io#History). The appeal comes from the shortness of the TLD and, with regards to the high-tech sector, it being the abbreviation for "input/output".
## The case against **.io**